Hospitality and Vacation Ownership Marketing Departments Able To Maximize Rental Revenue and Generate Qualified Tours With VSB’s Hybrid Websites
Chicago, IL (March 25, 2011) –- Vacation Storebuilder (VSB), a division of Vibes Interactive LLC and the first Software-as-a-Service e-commerce platform for the vacation rental and ownership industries, has launched a new type of Vacation Storebuilder powered website that seamlessly combines functionality for both vacation rental and qualified prospect generation. Grand Crowne Resorts is the first Vacation Storebuilder client to launch this new breed of website, with one destination based website and five property-branded microsites for five of its Branson properties which include resort condominiums, townhomes and cabin-style lodges.
In today’s economic climate, vacation ownership resorts have continued to explore ways to generate qualified prospects for timeshare sales while simultaneously maximizing rental revenue – finding it difficult to accomplish both as traditional discounted tour generation packages can cannibalize rental revenues and diminish the value of the brand. Paul Adreani, Vice President of Operations of Vibes Interactive said, “The introduction of these new features within Vacation Storebuilder solves an important issue that vacation ownership resort inventory managers have been grappling with for a long time – that is to utilize the limited available inventory to generate rental revenue and at the same time generate qualified prospects who have a high propensity to purchase the ownership product. Now inventory managers and marketing teams can deploy VSB powered branded sites for generating new prospects or marketing to current members and achieve their respective goals”.
Vacation Storebuilder allows resort developers to showcase their properties using rich content, make inventory available at optimal rental rates, help drive traffic to the site, and generate online bookings in a seamless experience for guests – on sophisticated, branded websites similar to that of major hotel brands. Once guests book their rental accommodations on a Vacation Storebuilder powered website which utilizes the integrated prospect generation feature, a confirmation page provides details of the guest’s current reservation and a promotional offer also appears on the page that can include an instant rebate on the rental booking and additional bonus gifts, which the guest can accept or decline.
Vacation ownership resorts have the ability to customize the promotional offers in different tiers and set criteria within Vacation Storebuilder that offers the promotions (as instant rebates and bonus gifts) to different types of guests based on booking data, such as the total booking amount, the length of stay, and quality score levels generated from third-party predictive models.
Sunil Aluvila, CEO of Vibes said, “This innovative product is designed to provide a seamless online-booking experience for rental guests and offer compelling incentives based on the profile of each customer and their propensity to purchase a vacation ownership product. Since we provide these branded sites on a pay-for-performance model, it becomes an easy decision for developers and marketers to deploy a variety of targeted VSB-powered branded sites for customer acquisition”.
“Our Vacation Storebuilder powered websites satisfies our need to effectively generate vacation rentals online, maximize our rental revenue, and provide guests with an optimal booking experience”, said Tammi Toten, Rental Manager at Grand Crowne Resorts. Added Stephanie Smith, Marketing Manager at Grand Crowne Resorts: “Offering promotions for prospect generation after the rental booking provides a seamless experience and added value through the instant rebate for guests who have already decided to vacation with us, which will increase the quality of our tour flow. Plus, by having the ability to tier our offers, we can also maximize our marketing dollars – so a well-qualified guest (based on quality score) might receive a significant instant rebate with bonus tickets while another less qualified guest would be presented with a lower incentive.
Grand Crowne Resorts’ six Vacation Storebuilder powered sites include a Branson destination website at http://www.grandbransonvacationrentals.com and five property branded websites at:
Vacation Storebuilder will be showcasing these and other Vacation Storebuilder powered websites for vacation rental, prospect generation, membership and resale at the American Resort Development Association’s (ARDA) Annual Convention & Exposition in Orlando, from March 27-31 at booth #1119.
ABOUT VACATION STOREBUILDER/VIBES INTERACTIVE
Launched in 2010, Vacation Storebuilder (VSB) is an advanced e-commerce Software-as-a-Service (SaaS) platform that enables vacation rental and ownership companies to quickly implement and easily manage e-commerce websites for vacation rental, prospect generation (with value score), resale and short-term membership product marketing – on a pay-per-performance pricing model. Vacation Storebuilder’s turnkey solution provides robust websites to showcase properties with rich media, drive traffic with a built-in online marketing toolkit (SEO, PPC, Social Media and Email), and increase conversion with an integrated online booking engine. Vacation Storebuilder is a division of Vibes Interactive, LLC.
ABOUT GRAND CROWNE RESORTS
Grand Crowne Resorts is Branson’s only locally owned and managed Vacation Ownership Resort with a total of six resort properties with over 1,000 vacation units located in Missouri, Tennessee and Mississippi. Grand Crowne Resorts began operations in 1981 as Surrey Vacation Resorts, Inc
John Slaughter at 847-784-9990 ext. 301
SOURCE: Vacation Storebuilder