Project establishes Hilton timeshare presence in Myrtle Beach, South Carolina
ORLANDO, FL (May 5, 2011) — Hilton Grand Vacations (HGV) and Strand Capital Group have announced the debut of Hilton Grand Vacations Club at Anderson Ocean Club® in Myrtle Beach, S.C. The project combines the industry-leading sales and marketing expertise of Hilton Grand Vacations with the established development and property management strength of Strand Capital Group, the premier real estate development firm along the Carolina Coast. Strand Capital Group has developed the project and Hilton Grand Vacations will manage the sales and marketing on behalf of Strand Capital Group of deeded real estate intervals, and will also oversee the timeshare homeowners’ association management and loan servicing. Oceana Resorts, a Strand Capital Group company, will provide onsite property management services.
Hilton Grand Vacations Club at Anderson Ocean Club® will be comprised of 152 luxurious vacation ownership units and is slated to open in early 2012 within the existing Anderson Ocean Club and Spa resort on the oceanfront in Myrtle Beach, South Carolina. Developed by Strand Capital Group the majestic oceanfront property features studios and one-, two- and three-bedroom condominium style units. Interior design renovations will begin in the fall and plans call for the installation of upgraded furnishings, fixtures and décor.
According to Mark Wang, President of Hilton Grand Vacations, “After extensive evaluation of the Myrtle Beach market, we are confident that our collaboration with Strand Capital Group optimizes the strength of our entry into this thriving region. For more than 40 percent of our Club Members, Myrtle Beach is a favorite drive-to vacation destination. We’re thrilled to bring a phenomenal Hilton Grand Vacations Club resort to Myrtle Beach in response to the sustained demand from our Club membership. By bringing together the spectacular setting of the Anderson Ocean Club and the tremendous travel advantages of Hilton Grand Vacations Club – we’re taking vacation ownership in Myrtle Beach to an unprecedented level.”
According to Patrick Lowe, Principal Partner with Strand Capital Group, “We are now positioned to maximize the true potential of this extraordinary property. We developed the Anderson Ocean Club and Spa as the premier resort property and residences in Myrtle Beach and with Hilton Grand Vacations, our vision will now be realized through enhanced channels.” Loyd Daniel, Managing Partner of Strand Capital Group, added, “The ability to launch project sales in May and welcome the first owners only seven months later is absolutely remarkable and made possible only through this unique collaboration and innovative business model.”
Located in the heart of the Grand Strand and overlooking the Atlantic Ocean, Hilton Grand Vacations Club at Anderson Ocean Club will provide an extraordinary vacation destination. The upscale resort offers immediate access to Myrtle Beach, recognized as the 2011 TripAdvisor Traveler’s Choice award winner for the No. 1 Beach in the U.S. The property features elegantly appointed ocean view and oceanfront suites, each with a furnished patio and extensive comforts of home including full kitchens, spacious living and dining areas and private bedrooms. Championship golf courses and a variety of dining, shopping and entertainment venues are within easy access of the resort’s central location. On-property amenities include the acclaimed full-service Awakening Spa, fitness center, and valet parking.
Interval sales of Hilton Grand Vacations Club at Anderson Ocean Club are anticipated to begin in May. For more information, please contact 800-772-0390 or visit hiltongrandvacations.com
About Hilton Grand Vacations
Hilton Grand Vacations Company, LLC, is a division of Hilton Worldwide, recognized as the leading global hospitality company. Headquartered in Orlando, Florida, Hilton Grand Vacations develops, markets and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® and The Hilton Club®, providing exclusive exchange, leisure travel, and reservation services for more than 166,000 Club Members. For more information, visit www.hiltongrandvacations.com
About Strand Capital Group
Strand Capital Group, LLC is the premier real estate development firm along the Carolina Coast specializing in oceanfront destination resorts in Myrtle Beach, South Carolina. Strand Capital Group manages and operates 9 resorts in the Myrtle Beach market through its affiliate Oceana Resorts. Strand Capital Group is also active in oceanfront condominium sales and marketing through its affiliate CENTURY 21 Strand Group. For more information, visit www.strandcapital.com and www.oceanaresorts.com
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,700 hotels and 610,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com
SOURCE: Hilton Grand Vacations