May 13, 2011 — There was a comment last week posted by a reader on ‘GateHouse’ (the blog for this online publication) that reminded us all that when consumers discover a really good product and/or service they share the info and ‘good-news’ with friends, neighbors, etc. and then that word-of-mouth “spreads like wildfire.”
Which if true begs the question if there really are “millions” of timeshare owners taking “millions” of timeshare vacations each year and if this has been going on for decades, then why aren’t those “millions” of owners sharing the ‘good-news’ and the benefits etc. of timeshare ownership– especially the quality of those vacations– with their friends, neighbors, etc. and why isn’t that word-of-mouth spreading like ‘wildfire’?
Well, I’ll tell ya why! Because instead of most resorts standing by with (for example) a solid gold bidet and being at the owners’ and exchangers’ beck and call, most timeshare resorts treat these good folks who paid thousands of dollars in advance and committed (mostly) to a lifetime of financial obligations just like any other ‘tourist’. Aka “Next”!
No ‘special’ treatment at most timeshare resorts for sure and even when the ‘biz’ first came up with ideas such as the owners’ party, etc. the primary goal was not to treat ‘em extra special, but to instead sell ‘em (again).
Conversely, people (‘renters’) who vacation at a Ritz Carlton do so not just for the luxury or the amenities but because they’re treated as though the ‘guest’ is the most important person in the world by every staff member they encounter, and it is that extra-special treatment that justifies the costs and their repeat business.
And then you have the run of the mill timeshare resorts still in active sales as well as the ‘sold-out’ resorts where their ‘guests’ (owners/exchangers) get, at best, hospitality treatment comparable to ‘renters’ at the local Motel 6 which is sometimes courteous and helpful but that is about as far as the ‘staff’ takes it.
Over the years I’ve heard more than one owner make a very valid complaint. And that is, often while still obligated to those ‘monthly’s’ (and always the annuals), that when returning for that timeshare ‘ownership’ vacation experience, they felt after spending (they say ‘investing’) thousands of dollars ‘upfront’ they then discover they’re treated like any other ‘renter’ at the same property, which pretty much makes them wish they hadn’t become a timeshare owner in the first place…
Gee, I wonder why?
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