FORT LAUDERDALE, FL (June 14, 2011) – Spirit Incentives, innovators of travel incentives and benefits programs, announced today that Derek Dressler has been named Vice President of Sales and Marketing. In this role, Dressler will be responsible for setting strategic sales and marketing direction and leading the day-to-day activities, as Spirit Incentives expands its product offerings for its business clients in the timeshare/travel club, finance, and retail markets.
“Derek is a perfect match for Spirit Incentives with his background on loyalty, rewards, and incentive, programs” stated Gary Baron, CEO, Spirit Incentives. “Derek brings both large and small company experience, his many years broad base on business development and consultative selling and his extensive relationships throughout the U.S. region will serve us well in expanding our distribution sales nationally.”
Prior to joining Spirit Incentives, Dressler was the Business Development Manager at ITAGROUP where he was responsible on creating, presenting, and selling incentive programs to Fortune 500 companies. Prior to this he worked for Parago, Inc, a marketing service provider specializing in the customer development of reward solutions for business-to-business and business-to-consumer incentive programs. Derek also worked on American Express Incentive Services, LLC where he sold corporate incentives and consumer promotions utilizing American Express prepaid products and reward management tools.
Dressler brings over 18 years of sales and business development to Spirit Incentives. This includes 6 years as a sales leader in Continental Promotion Group, a full-service Global Fulfillment Company specializing in providing worldwide consumer and trade promotion services, including rebate, premium, gift card fulfillment, sweepstakes, and contest administration. Dressler has received numerous sales and sales management awards. He holds a Bachelor of Science in Economics from Illinois State University.
About Spirit Incentives
Fort Lauderdale based Spirit Incentives designs high quality travel incentives and benefits programs for business clients in the time share, travel club, finance, retail markets. With over twenty years in the business, their innovative programs have proven to be effective for customer lead generation, closing sales, and new product market testing. With an emphasis on memorable customer experiences, Spirit Incentives provides business clients a competitive edge by creating enhanced awareness and product interest. For more information, please visit www.spirit-incentives.com
Marketing and Media Relations Department
SOURCE: Spirit Incentives
Phone: 954.315.8700 x155