October 14, 2011 — As many readers are well aware Shari Levitin is a sales training professional with a long record of successes who is rightly admired for her many accomplishments in the timeshare industry. But when a reader stumbled across one of Levitin’s training videos (featuring herself) titled “I Have A Headache” and forwarded it to me I was stunned at what I saw.
To begin with, in that video Ms. Levitin seems to have a unique approach to that very important ‘first impression’, as she presents herself as a “Judge Judy” type TV personality or, less charitably, the “Wicked Witch of the West” (“I’ll get you, my pretty!”), barking, yelling, scolding and pointing her finger at her audience (that would be you…).
In this video sales training session Levitin seems to be frowning too much, has little eye-contact with the camera and with a pair of glasses perched on top of her head, a desk and office area not neatly organized, etc., she soon yells that sales people should be ‘slaughtered’ for taking shortcuts during the sales process.
Here is the exact quote: “I’ve seen sales people (from here she begins to yell again, hence, the ‘all-caps’) EVEN WHEN THEY FEEL GOOD TAKE SHORT CUTS. ARE YOU KIDDING ME? YOU FEEL GOOD (again pointing at the audience/camera) AND YOU TAKE SHORT CUTS? SHAME ON YOU! YOU OUGHT TO BE SLAUGHTERED!” (pointing again at the audience and then glancing away).
This particular sales training video runs about 5:16 minutes. Around 4:45 minutes into the session she becomes loud again, and then calming down for a brief moment she informs her audience that: “Oh by the way, (now raising her voice again) THIS IS THE LAST WEEK” (and with a somewhat crazed look in her eye) ‘they’ can purchase her ‘stuff’ at “a discount”, shrewdly closing with a price increase coming soon (“next week”).
I was so dumbstruck when I saw this video that I replayed it twice and then decided to look at a couple more that she has on her Video Blog. One was “I don’t want to waste my time” and another one was “Words Matter”. (There’s a certain irony there…)
Quite frankly, after I watched all three I, too, developed a “Headache”!
If interested you can watch the “I Have A Headache” video here and decide for yourself: (http://www.youtube.com/watch?v=73TiznST-Kk).
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