November 11, 2011 — According to the National Center for Biotechnology Information the “Childhood-onset” of the disease Schizophrenia that affects millions of children “is a complex mental disorder that makes it difficult to tell the difference between real and unreal experiences”.
For youngsters who are Schizophrenic it seems that as the untreated disease progresses into the adult years symptoms may also include the inability to “think logically” or “have normal emotional responses” in work or business relationships and the inability to “behave normally in social situations”.
In an era when, according to the U.S. Supreme Court, ‘corporations’ are ‘people’ and money is ‘free speech’, etc. I don’t personally believe that ARDA (American Resort Developments Association) is actually schizophrenic.
But sometimes I question why they allow certain people, I mean corporations, to become ARDA members in the first place and then allow them to use the ARDA logo on promotional materials that are often less than flattering, non-supportive and/or counter intuitive to our industry.
Take for example just one proud ARDA member which, on their website, asks their audience of consumers and timeshare owners: “Have you been burned by timeshare scams, surprise expenses, and hidden restrictions… pushed just a bit too hard by high-pressure timeshare presentations…?”
A couple of years ago I wrote a rant on this subject and named 20 + different people, ah, corporations (post-card, resale/rental etc.), who voiced their opinions, I mean spent money, to be ARDA members and many of whom, based on various online complaint formats, had been and/or continued scamming consumers and/or timeshare owners all the while badmouthing timeshare developers.
Today, many of those companies no longer seem to be ARDA members but there are some still on board who do not seem to support what I believe to be the core and essence of our industry, which is the timeshare developers who risk (individually and collectively) zillions of dollars to develop a timeshare product and deliver that to the ‘market’.
From a pure advertising perspective most companies, associations, organizations, etc. usually have to pre-approve any ‘ads’ etc. that use their Logo along with approving the content of those ads but it seems that may not be the case with ARDA. Join, pay the money to be a member, use the Logo, say what you want and have at it, so to speak!
And maybe I’m all wrong and it is not ARDA that is Schizophrenic; maybe instead it is me because this issues angers me. I stay up nights in cold sweats thinking about it and am firmly convinced that ARDA’s actions harm our industry and over the past several years have cost untold millions of dollars in cancellations etc. And that naturally makes me very anxious.
Hey, just because I’m paranoid that doesn’t mean someone isn’t spying on me!
Email Scoop: firstname.lastname@example.org
©2011 Inside The Gate