SAN DIEGO, CALIFORNIA (February 7, 2012) – ResortCom International LLC announced that its division of Sales and Marketing Services has “really taken off” since Frank Ingrande has joined its executive management team as Vice President / Sales and Marketing Services. During the past year, the company has tackled the important technology of sales and marketing for El Dorado Ranch, Rancho Costa Verde, Club Tesoro, The Villa del Palmar at The Islands of Loreto and Estrella Del Mar, to name a few.
Ingrande who has 25 years of experience in the second-home industry and more than 10 years in the second-home market in Mexico, reports that the proprietary software developed by the San Diego-based company is being utilized for Internet marketing, social media marketing, owner referral programs, contact center services and reporting. In addition the division is fully versed in comprehensive marketing services including marketing plan development, collateral material design and production and direct marketing.
“There is nothing more important to developers in our business than knowing how to generate a quality lead and knowing how to convert that lead into a purchase,” says Ingrande. “We are particularly pleased with our software which can seamlessly convert inventory to point values. It looks at the associated pricing of current products and balances that against identifiable point variables to come up with the optimum conversion. This allows us to develop presentations to existing owners and new prospects.”
In addition, he explains, the platform can also tie point values to physical inventory, determine the amount of points available to sell and create an implementation action plan which also addresses the assigning of maintenance fees based on the conversion to points.
With more developers in need of effective marketing programs, “we are seeing a surge in demand for our points system product which brings the flexibility owners are clamoring for,” says Ingrande. “Upgrading to a points based system can bring revenue streams to developers in this economy and can be done with great cost efficiency.”
In addition, “ResortCom has created a well-designed owner referral and non-buyer marketing program,” he says. “The program, working in conjunction with resort sales and marketing teams has consistently achieved high closing rates and efficiencies which are resulting in marketing costs averaging lower than 20%.”
The San Diego-based ResortCom International is known as the top performer in Global Portfolio Management exemplified in healthy portfolios, low delinquencies and foreclosures. In addition to loan receivables servicing and portfolio management, ResortCom’ Financial Services Division also specializes in Maintenance Fee Billing and Collections, Merchant Credit Card Services, Tax Withholding Trust administration, Custodial Services and Lender Support. The international company provides services in any language or currency. It also has a Resort Management division called Tapestry Resorts.
ResortCom International’s current client list includes El Cid Resorts, Grand Solmar, Occidental Vacation Club, Park Plaza Resort, Playa Grande Resort and Spa, Raintree Vacation Club, Universal Vacation Club, Viva
Vacation Club, Villa La Estancia Resort, Velas Vallarta, Bahia de Principe Avalon Vacation Club, Royal Holiday/Costamex and The Villa Group to name a few .ResortCom International’s International Headquarters are located at 404 Camino Del Rio South, Fourth Floor, San Diego, CA 92108. The company has offices in Mexico City, Sao Paulo, Brazil, Phuket, Thailand and San Francisco. For more information about ResortCom International, www.resortcom.com
SOURCE: ResortCom International