SAN DIEGO, CA. (March 23, 2012) –– GBG & Associates Inc., a San Diego-based PR and Marketing firm predominantly focused on the hospitality industry, has selected CustomerCount® to measure results for clients.
CustomerCount is a flexible customer feedback solution providing intuitive real time reporting, fast turnaround on updates, detailed and dynamic data gathering with comprehensive reporting for process improvement and customer loyalty.
“We pride ourselves on delivering results based on clearly defined goals,” said Georgi Bohrod, RRP, Principal of GBG & Associates. “For years we’ve been utilizing standard survey tools to establish baseline benchmarks and measure components such as awareness and perception changes. Then we had a “duh” moment.
“CustomerCount has been a client of ours for years. Why not tap into all its advantages and use it to track results and create reports for our clients? Our first Email blast went out last week and it was followed up with another one just today.”
The initial survey reports have been sent to the clients who will also use the information not only to see how well its PR initiative is working but also to tweak its marketing messages and strategies.
“What was especially cool was the ease with which we changed a question to make the survey more effective. After it was deployed it was evident we needed to clarify one of the points. With a quick email and a fast phone conversation the survey was amended and anyone who clicked on the link saw the new version immediately,” Bohrod explains.
GBG & Associates has recently expanded its account portfolio to include Occidental Vacation Club, Leisure Logistics, Equiventure Hospitality Group, Granite State Contract Furnishings and TrackResults. In addition the PR firm’s clients include Grand Pacific Resort Management, Triton Software, ResortCom International, A Fair Way Mediation, Mobius Vendor Partners, CustomerCount©, FARROW Commercial Construction, and Savage Direct Marketing.
GBG & Associates specializes in the seamless integration of multiple marketing and public relations toward the effective fulfillment of client business goals. Founded in San Diego in 1978 by Georgi Bohrod, the company has created and implemented a wealth of strategic marketing, advertising and public relations programs for hotels, timeshare resorts, resort developers, small businesses, service providers and travel industry corporations.
For more information on CustomerCount® www.customercount.com For more information on GBG & Associates please contact Georgi Bohrod at 619-255-1661, or Georgi@Georgibohrod.com Follow on Twitter @GeorgiBG, GBG and Associates Facebook or visit the web site at www.gbgandassociates.com
SOURCE: GBG & Associates