MUMBAI, India (September 12, 2012) — Club Mahindra, India’s leading vacation ownership brand, launched its biggest initiative for user generated content with its “Why I Need (WIN) a Vacation” campaign. Talenthouse will partner Club Mahindra in crowd sourcing videos of humorous and innovative excuses on the need for a holiday. Submissions for the initiative are open till 22nd October, with the winner to be announced mid-November.
The campaign will reach out to an estimated half a billion users across cyber space creating engagement, participation and leveraging the power of social media. The best excuse videos will win a 3 night 4 day vacation at a select Club Mahindra resort.
Speaking about ‘WIN-a-Vacation’, Indranil Chakraborty, Chief Marketing Officer, Mahindra Holidays and Resorts India Ltd. said “The campaign brings alive Club Mahindra’s brand promise, Jiyo Life or live life to the fullest. It uses the Digital Townsquare to rally for all those reasons ‘Why anyone needs a vacation’. It will leverage our known experience and expertise with Social Media and demonstrate the power of User Generated Content.”
Mr. Arun Mehra, CEO, Talenthouse India said, “Digital media presents opportunities that are unique as compared to conventional mediums as this allows brands to converse and involve their audiences in their initiatives. Talenthouse will partner Club Mahindra by being a seamless extension for their engagement campaign. We are pleased to be associated with Club Mahindra, India’s most popular holiday company and are looking forward to receiving some great entries.”
The three best entries will win an all-expense paid trip to one of Club Mahindra’s exotic locations across India, inclusive of travel, food and stay. Participants need to shoot their excuse for a vacation and upload the video on www.talenthouse.com to be in the running for a dream getaway.
For further information, please contact: