February 15, 2013 — It is no secret that as we all age the chance of a heart attack increases significantly. In today’s rat race, especially following the financial calamity & associated stress that began with the Great Recession of 2008, research has discovered that one way to lower the probability of suffering a coronary event as much as 35% + is to take those darn vacations on a regular basis!
So here’s the scoop. That’s good advice for us all, including our sales guests and timeshare owners. Having read several recent reports as well as the acclaimed “Framingham Heart Study” there seems to be sufficient evidence demonstrating that those who take carefree vacations on a regular basis can improve their overall health and longevity on planet earth.
And who wouldn’t want to accomplish that? Of course the younger folks in the ‘biz’ and those sales guests under 40 visiting our sales centers in all likelihood could care less about such nonsense because for the most part they are still building their lives and likely living under the youthful illusion that they are indestructible and might even live forever.
For the rest of us, including the sales guests over 40 and especially those who comprise the largest single percentage of known timeshare buyers which are people in their mid 50’s, we are mostly aware in the dark recesses of our minds that we are no longer immortal.
Naturally this all led me to thinking about non-traditional (financial) investments in relationship to our industry, the benefits to ‘owners’ that we provide. I happen to believe what these health reports indicate, which is that people who do vacation on a regular basis lead much happier, healthier, prosperous and longer lives than those who don’t.
Take for example that “Framingham” study which suggests that on average men who vacation regularly are 30% + less likely to suffer a heart ‘situation’ than those who don’t vacation, while women who only vacation occasionally can suffer from heart issues significantly more than those who vacation often and regularly.
I bring all this to the forefront for two reasons. First of all, from ARDA to the Developers and all the way down the line we seem to take for granted that as an industry we have contributed incalculable benefits to millions of owners the world over and many of them, according to the study, have lived longer because we ‘suggested’ they add regularly scheduled vacationing journeys to their lives.
And secondly, what do you suppose every timeshare resort/developer worldwide could and/or should do with this information that would also help improve sales even if, by chance, the data isn’t 100% accurate?
One idea would be to (e.g.) join and/or contribute to an organization such as the American Heart Association. Then have their AHA plaque or letter of ‘thanks’ posted on the ‘Wall Tour’ when applicable (and other areas throughout the resort) and of course have the reps include a brief stop on said tour to have a health ‘chat’ about vacationing with prospective buyers.
And for those sales centers that do not have a ‘Wall Tour’ then it surely wouldn’t hurt to have the reps inform their sales guests about such health reports, the associated benefits and how important the findings are to (e.g.) “our owners” who vacation regularly.
After all, whether anyone likes it or not the day is rapidly approaching for all of us — including our prospective owners — when that last ‘endless’ vacation will be in the hereafter. So we all might as well enjoy the current ride as long as we can!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
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