April 5, 2013 — In order to set the tone this week I’ll use the Webster Dictionary definition of complacency which is: “self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies” and the Oxford Dictionary that tells us that to be complacent is: “a feeling of smug or uncritical satisfaction with oneself or one’s achievements.”
So here’s the Scoop: After many decades of ‘people-watching’ I have come to the ultimate conclusion that as a nation we have long been in an era in which most industries and the people working within those organizations, including all levels of government and the timeshare business, have become stuck in a rut.
There are, of course, exceptions. But most companies and the people working at their jobs are not very excited, motivated or enthusiastic about what they do and pretty much keep their fingers crossed while whistling past the graveyard & just go along to get along in order to survive so they can meet their basic living needs/standards.
It is all part of cause & effect and there are numerous reasons for my conclusion but it would take writing a book to fully present a strong and documented argument that would support my beliefs and stand the test of challenge/debate; not to worry, I won’t start here (and the crowd cheered).
That said and though I’m not picking on any particular individuals or companies this ‘rut’ thing surely applies to many timeshare developers, most executive management, most marketing & sales reps, most mid-level management, most admin personnel and of course most closers.
And, IMO, the great barometer and barrier in our industry that stagnates creativeness, being motivated & thinking ‘outside the box’ etc. is pretty much the VPG (or efficiency factor/ratio) rational. If the numbers are hit all is well and when the numbers aren’t hit heads will surely roll but the same antiquated fragile business model & process continues endlessly.
One of the first and very expensive lessons I quickly learned when I began my journey in Timeshare Land back in the early ’80s was that there is an unwritten ‘rule’ under which we operate and that was, and is to this day: under no circumstances never ever ‘rock the boat’.
And what I mean by that is throughout our history the ‘deciders’ don’t want to hear any new or proven ideas, suggestions, perspectives, comments regarding, for example, improving the owners’ (clients’) use & experiences of the timeshare plans we sell (and they own).
These same ‘deciders’ also don’t really want any input regarding marketing and sales tactics to improve the bottom-line, which is the core to our business success and/or lack thereof and making any such suggestions was & is often a first class ticket to be sent packing down the Camino.
Yes, there have been many changes over the years. But those who’ve been in the trenches for more than a generation can attest that those changes didn’t come easy. And all the ‘bodies’ of those who foresaw the future and suggested getting on the bandwagon, well, they’re mostly long since buried & scattered everywhere, so to speak.
And these resistance thugs opposed to change, then and now, are what I call the
slothful & gluttonous Complacent Commandos who gorge themselves like a mule with the feedbag securely fastened around their status quo muzzle as they stand idle and oblivious to everything only to occasionally shutter their shoulders, wiggle their ears while farting and using their tails to swat away any ideas/suggestions ‘pests’.
There are of course those innovative developers and their staffs that over time have and continue to forge the future of our industry, their companies & adopt their timeshare plans to meet the demands of the ‘market’ all the while improving their training, marketing, management style and marketing/sales tactics etc.
As for those Complacent Commandos? They continue to fight any change as if they are spoiled little brats holding their breath, shaking their head side to side while their faces turn red and kicking their legs, refusing to eat their vegetables or take the medicine ordered by the family doctor that will surely cure their illness.
Make no mistake about it ladies and gentlemen but changes in the global travel, vacation & accommodations business has forced progressive timeshare developers to meet the challenge, adopt and change their methods etc. and those who are doing so will be, IMO, around for many moons to come.
But the ones who refuse to change and are simply marking-time will continue on until they are perhaps absorbed (consolidated) by another timeshare developer or until they can no longer keep the doors open because of their overall business plan, practices and methodology of ‘tossing it (everything) against the wall to see what sticks’.
As such, if you are in sales, marketing, management, admin etc, and especially anyone taking a ‘Career’ approach to our industry then I strongly recommend that time is your ultimate enemy and you need to get very serious about your futures and prepare, if necessary, to jump ship and align yourself with those timeshare developers who’ll be around for the duration.
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services--- and, of course, all the 'Good', the 'Bad' and the 'Ugly'.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.