Sirenis Premium Travelers Club, the vacation club brand by Sirenis Hotels & Resorts, recently won a Gold ADRY award for its reinvention of the traditional member kit. The American Resort Development Association gave the relative industry newcomer, and its branding agency, an award for its new electronic member kit built for the iPad.
Riviera Maya, Quintana-Roo, MX (May 3, 2013) — Sirenis Premium Travelers Club proudly announced today that it won a Gold ARDY award for its innovative new iPad-based electronic member kit. The tablet application replaces the long-standing traditional printed binder member guide that most vacation ownership companies have used for decades. The iPad application is part of a larger plan to provide virtual member access through robust website, tablet and mobile applications, all of which are scheduled to launch later this spring.
This was the first year and first project entered into the ARDA awards for the young vacation club company. ARDY awards are given by the American Resort Development Association; the trade association represents the vacation ownership and resort development industries. The organization has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations. Sirenis Hotels & Resorts and Sirenis Premium Travelers recently won other distinguished hospitality awards like the RCI Excellence in Service Resort & Premium All inclusive Distinction, announced in a February 2013 news release.
“This award recognizes Sirenis Hotels & Resorts commitment to its vacation club and their members by providing the most innovative solutions that add convenience, flexibility and value to our members,” said Antonio Riera, Sirenis Hotels & Resorts Corporate Director Caribbean Area. “After a detailed analysis and research, and by listening to our members, we have launched the first ever electronic members kit—a vanguard innovation that will allow members to be instantly link with us and their membership.”
“The engagement of our members with the club is going to be greater than ever because they now have the opportunity to be in constant communication with us virtually, on the go; in a secure, private and exclusive platform that will enable them to be informed of all our novelties,” he added.
When Sirenis leaders decided to move forward with the iPad-based member kit, they sought the best design and technology minds in the vacation ownership industry, which ultimately led them to Brand Tango. The comprehensive marketing, design and technology company clearly grasped SIrenis leaders’ idea and took the iPad member kit from concept to reality. Over the last decade, the agency has won countless awards for its design and technology work in the vacation industry and others. The companies jointly announced the member kit project in November 2012.
The award was given at the ARDA World Conference Gala on April 10, 2013 in Hollywood, Fla.
On hand to accept the award were Antonio Riera, Sirenis Hotels & Resorts Corporate Director Caribbean Area, Grace Sepulveda, Sirenis Premium Travelers Club Director, and Joe Russoniello, President of Brand Tango.
About Sirenis Premium Travelers Club
Sirenis Premium Travelers Club is the exclusive vacation club of Sirenis Hotels & Resorts. The Club provides members with exclusive amenities and preferred access at Sirenis Hotels & Resorts in Mexico, the Dominican Republic and Ibiza, Spain. To learn more, visit www.sirenispremiumtravelers.com. You can follow SPT @sirenis_premium and at Facebook.com/SirenisPremiumTravelers.
About Brand Tango
Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, real estate, recreation, employment, health care, consumer products and services, and financial services. For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango CRM, go to GetTango.com. Follow them on Twitter @brandtango or on Facebook at Facebook.com/BrandTango. For more information and examples of their work, visit www.Brand-Tango.com or call 954-295-7879.