SUDBURY, Suffolk, England, (May 16, 2013) — International timeshare resale brokerage firm Travel & Leisure Group has announced the results of a 10-year industry study that concludes 86 percent of timeshare buyers are happy with their investment after 10 or more years. According to Travel & Leisure Group Managing Director Maria Mills-Farinas, the findings come from the comprehensive study out of London’s Resort Development Organisation (RDO) of satisfaction levels reported by timeshare owners.
The RDO study finds that 86 percent of timeshare buyers report continued satisfaction with their purchase, great news for the timeshare industry which periodically battles negative press to maintain a positive reputation among consumers.
The survey categorized survey respondents into one of three groups: buyers, sellers, and renters. Utilizing their responses helped determine the degree of satisfaction for each category. Survey results show a 65 percent satisfaction rate among timeshare sellers. Other findings contained in the study include percentage of buyers who used the services of a timeshare resale agent (80 percent), and of buyers who made full use of their timeshare, using it consistently and rarely missing their allocation (70 percent).
According to Mills-Farinas, timeshare sales are on the rise as buyers in a new economy are learning more about the advantages of timeshare ownership, information that has increased value within the vacation industry as a whole. As a growing number of people invest in timeshares, positive testimonials have proven to be the top factor in increased sales. The public’s perception of timeshare ownership is finally changing for the better.
“For many years, timeshares have been considered a bad investment, and sales have been associated with bad practices,” Mills-Farinas says. ”Now that perception has been turned on its head as potential purchasers—many of whom may have previously been hesitant—buy timeshares and become enthusiastic timeshare owners and users.”
Improved perceptions also have a carry-over effect for those in the industry who sell timeshares, with many resale brokers reporting increased sales.
The study also revealed a growing popularity for purchasing “vacation club” memberships, which give the buyer the flexibility and freedom to enjoy a wide range of holidays and locations. No longer limited to the same week in the same accommodation at the same resort year after year, the vacation club membership provides increased flexibility. Combined with the ability to rent timeshare accommodations to get the most out of an unused unit, this trend is proving extremely popular with a new generation of timeshare buyers, one that is predicted to experience continued growth.
To learn more about these timeshare study findings, or to inquire about buying, selling or renting a timeshare, visit the Travel & Leisure Group website, or email mail(at)travelandleisure(dot)co(dot)uk. U.S. inquiries call 813.965.4373; EU inquiries call 0800 071 1372 (sales), 0800 071 4674 (purchasing), or 01787 881111 for general information.
About Travel & Leisure Group:
With more than 20 years of timeshare industry experience, Travel & Leisure is an international timeshare resale firm with a team of dedicated and multilingual brokers specializing in all aspects of timeshare resales worldwide. By taking full advantage of management and staff’s collective expertise, the Travel & Leisure has created a safe environment for private individuals to buy, sell and rent timeshares.
All Travel & Leisure Group transactions are guaranteed through escrow.
Recommended by major timeshare resorts and developers worldwide, the Travel & Leisure Group is a member of the Resort Development Organisation (RDO), The Association for Timeshare Owners Committees (TATOC), the Timeshare Owners Association and the American Resort Development Association (ARDA) and the Australian Timeshare and Holiday Ownership Council Limited (ATHOC).
SOURCE: Travel & Leisure Group