SAN JOSE, CA (May 31, 2013) — Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced that Tom Conforti, executive vice president and CFO of Wyndham Worldwide (NYSE: WYN), will be the keynote speaker for CFO Dimensions 2013, the premier conference for chief financial officers and corporate finance leaders. The event, which will focus on the strategic leadership role finance plays within the enterprise, is scheduled for August 21-22 at the New York Marriott Marquis.
With nearly three decades of experience in finance, management, strategic planning and capital markets, Conforti joined Wyndham Worldwide in 2009 after the company, like many others in the hospitality industry, had been hit hard by the recession. His bold leadership in adopting creative financial strategies – such as shifting to an asset-light financial model aimed at capital optimization, among other transformations – enabled the company to unlock massive enterprise value. As a result, Wyndham Worldwide has become one of the top performing stocks in the S&P 500, surging 2,130% since 2009. The hospitality leader was named in 2012 and 2013 as one of the “world’s most admired companies” by FORTUNE magazine, and IR Magazine recently recognized Conforti for Best Investor Relations by a CFO (mid-cap).
“As the world of finance and business in general continues to evolve in complexity, the role of the CFO has also continued to change-enabling finance to play a leading role across the enterprise,” said Conforti. “I am honored to deliver the keynote for such an influential group of finance leaders as those who will be attending Proformative’s CFO Dimensions and look forward to sharing what I have learned throughout this remarkable journey.”
Prior to joining Wyndham Worldwide, Mr. Conforti was chief financial officer of DineEquity Inc., the publicly held company that franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar and IHOP brands. Earlier in his career, Conforti held a number of general management, financial and strategic roles over a ten-year period in the Consumer Products Division of the Walt Disney Company, within the College Textbook Publishing Division of CBS and the Soft Drink Division of Pepsico.
“We are delighted that Tom will be joining us for our second annual CFO Dimensions conference,” said Proformative CEO John Kogan. “The success story that Tom has been instrumental in creating for Wyndham Worldwide, along with his depth and breadth of management and financial experience, will be invaluable to the finance leaders who will be in attendance.”
Addressing the evolving leadership role of the CFO and the senior finance management team, CFO Dimensions 2013 offers attendees the unique opportunity to develop new and valuable professional connections, share knowledge, and learn from some of the world’s leading finance professionals via world-class speakers and valuable educational sessions and workshops. Registration is $899, with early bird pricing of $350 available for qualified practitioners until June 28, 2013. Please visit our conference page for more information and to register today.
About Wyndham Worldwide
One of the world’s largest hospitality companies, Wyndham Worldwide (NYSE: WYN) provides a wide range of hospitality products and services through its global portfolio of world-renowned brands. The world’s largest hotel company based on the number of properties, Wyndham Hotel Group is home to many of the world’s best-known hotel brands, with approximately 7,380 franchised hotels and over 631,800 hotel rooms worldwide. Wyndham Exchange & Rentals is the worldwide leader in vacation exchange and the world’s largest professionally managed vacation rentals business, providing more than 5 million leisure-bound families annually with access to over 106,000 vacation properties in 100 countries through its prominent exchange and vacation rental brands. The industry and timeshare ownership market leader, Wyndham Vacation Ownership develops, markets, and sells vacation ownership interests and provides consumer financing to owners through its network of 190 vacation ownership resorts serving approximately 915,000 owners throughout the United States, Canada, Mexico, the Caribbean, and the South Pacific. Based in Parsippany, NJ, Wyndham Worldwide employs approximately 32,500 associates globally.
For more information, please visit www.wyndhamworldwide.com.
The largest and fastest-growing online community and resource for CFOs, Proformative has transformed the way that corporate finance professionals connect and network, evaluate and purchase products and services, and build their businesses. With an audience reach of more than 600,000 corporate finance and business executives at companies ranging from small start-ups to the Fortune 500, Proformative is the pioneering leader in enterprise social procurement, a peer-driven community model that is revolutionizing the way CFOs and financial executives evaluate and procure complex products and services. Proformative is based in Silicon Valley, CA.