ORLANDO, FL (June 14, 2013) — Westgate Resorts, the largest privately held developer in the vacation ownership industry, is scheduled to launch their new co-brand credit card, the Westgate Rewards MasterCard®, on June 13, 2013. The Westgate Rewards MasterCard® is being launched in cooperation with Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data. The new card will provide Westgate Resorts co-brand cardholders with full account service, including online account activation and management, flexible financing options and marketing communications designed to support repeat purchases and engender customer loyalty. Once approved for the Westgate Rewards MasterCard®, new Westgate Resorts owners will have the option to place their timeshare down payment onto their Westgate Rewards MasterCard®, on a 6-month deferred interest promotion payment plan.
Westgate Rewards MasterCard® will include a points-based loyalty program for all card purchases and additional incentives when using the card for Westgate Resorts related transactions, on-property or off-property. Every 2,500 points earned will be redeemable for a $25 rewards certificate, which can be used for discounts on resort amenities, accommodations, maintenance and tax fees, and other special offers. Westgate Rewards MasterCard® holders will receive a special new account bonus of 4,000 points for outside spending totaling $500 or more. There is no annual fee for being a Westgate Rewards MasterCard® holder; credit card applications can be found at the Guest Services desk of all Westgate Resorts properties or by logging onto www.WestgateCreditCard.com.
“Our goal is to provide our owners tremendous value both during their vacation as well as all 52 weeks of the year,” said Mark Waltrip, Chief Operating Officer of Westgate Resorts. “The Westgate Rewards MasterCard® is the foundation of our loyalty program that will allow our owners to offset the cost of their timeshare ownership and enhance the quality of their future vacations at Westgate.”
About Alliance Data Alliance Data® (NYSE:ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.
About Westgate Resorts Founded in 1982 by David A. Siegel, Westgate Resorts is the largest privately owned timeshare company in the world and one of the largest resort developers in the United States. Westgate features 27 themed destination resorts with over 10,500 luxury villas in premier locations throughout the United States such as Orlando, Florida; Park City, Utah; Las Vegas, Nevada; Gatlinburg, Tennessee; Myrtle Beach, South Carolina; Williamsburg, Virginia; Miami, Florida; Branson, Missouri; Mesa, Arizona; and Tunica, Mississippi. For more information about Westgate Resorts, visit www.westgateresorts.com.