SCOTTSDALE, AZ (July 4, 2014)
-by Reputation Maxx
When most people think of social media, they think of the big three: Facebook, Twitter and Google+. Social media is so much more than that, however, as it includes sites such as: Instagram, Tumblr, Pinterest and many others. One of the biggest opportunities for attracting the new generation of timeshare buyers is through connecting with them on the sites that they use the most.
It’s not enough to simply have a Facebook fan page or Twitter account and post on it a couple times a week. There are a lot of steps that resorts must take in order to actively incorporate social media postings into their greater marketing campaigns. After all, engaging with prospective owners and members is definitely a part of a full-fledged marketing campaign.
Creating and sustaining high levels of engagement is of the upmost importance when it comes to running a social media campaign for a timeshare resort. Engagement is defined as anything that another user does to a post that the company puts out. This can include: liking a picture, sharing a post, commenting on something that is posted, retweeting, pinning and more.
The reputation experts and Reputation Maxx are revealing some of the best ways to put timeshare resorts back in the driver’s seat of pushing the conversation online in their favor and increasing engagement on social media sites.
1. Optimize any and all profiles.
One of the biggest mistakes that the reputation experts at Reputation Maxx see is that resorts have social media profiles that are not properly optimized. Facebook pages need to have a “vanity URL” in order to make them the most powerful assets that they can be. For example, a URL that looks like this is much less powerful and will not rank as well as the URL below it:
This simple step can mean the difference between a Facebook fan page that is one the third page of Google’s search engine results and a page that is on the first page of search engine results. If fact, Reputation Maxx’s team of reputation analysts report that 62 percent of new clients do not have correctly optimized social media pages. Sometimes, these long and un-optimized URLs do show up, but they are usually on the landscapes of clients that do not have a lot of negativity currently on the first page of search engine results.
Oftentimes, the page that they thought they were posting on has not even been published for the world to see, therefore, Google and other search engines have not even picked up on its existence yet. It is also important to remember that a company’s page online should not be a personal page – it needs to be set up as a fan page in order to enjoy all the benefits of this engagement.
For more information about the timeshare reputation management solutions that Reputation Maxx offers, visit http://www.reputationmaxx.com.
SOURCE: Reputation Maxx