-by Reputation Maxx
TripAdvisor is a blessing and a curse to many resorts around the world, and the million-dollar question to many is how a resort can increase their score and ranking on this extremely powerful travel reviews site.
According to TripAdvisor, about 61 percent of the resorts and hotels in the world use the managerial panel and the affiliated tools that come with the TripAdvisor dashboard on a consistent basis. Essentially, 39 percent of resorts and hotels in existence have no control over the way that they are perceived and how they look on TripAdvisor.
One of the biggest places where resorts and hotels are dropping the ball is not using the free tools that are at their fingertips in a variety of different places online, but especially on TripAdvisor. The TripAdvisor dashboard allows resort managers, owners, social media managers and more to log into an easy-to-use dashboard and respond to any and all reviews, whether they are positive or negative.
While most resorts see a negative review as something to cringe at and complain about, few do anything to remedy the situation. Instead of letting negative comments pile up without any feedback or consolidation from the resort or hotel itself, resorts need to respond to any negativity that is posted on TripAdvisor with a positive spin. They should also express their condolences that the guest had these issues during their stay, and offer some resolution to the problem.
It is important to note that positive comments about the resort and hotel should be responded to as well. Any compliment given to the resort as a whole or to a specific staff member should be accepted graciously with a follow-up thank-you note to the TripAdvisor reviewer who posted the glowing comments.
For those resorts and hotels that do have more negativity on their TripAdvisor pages than positive content, there are some options and steps that they can take in order to help themselves to look better online.
“Most resorts that are not currently using this panel do not know that TripAdvisor can and may remove negative reviews off of the resort or hotel’s page that are deemed to be blatant attacks, or that are not from people who have stayed at the property,” said reputation expert and President of Reputation Maxx, Walter Halicki, Jr. “If you don’t currently use the TripAdvisor dashboard, then you would not be aware of this extremely useful feature, as long as several others that are truly valuable to any hotel or resort.”
Another feature that is oftentimes passed over by resorts and hotels are forums, where unhappy guests and owners can go on rants that feed off of each other for pages and pages. If these forum threads get enough comments and enough clicks, they can start to show up on the resort’s search engine results, which can be extremely damaging.
The key to using the forums to a resort or hotel’s advantage is to respond to the comments that others are making on these forums in a timely and appropriate manner. Constant monitoring is required to ensure that the thread does not go out of control, and to prevent hotel and timeshare sale loss.
For more information on how hotels and resorts can use TripAdvisor to their advantage, contact the timeshare reputation management experts at Reputation Maxx by visiting http://www.reputationmaxx.com.
SOURCE: Reputation Maxx