-by Reputation Maxx
One of the biggest issues that the reputation management firm of Reputation Maxx sees continuously with many of its timeshare and travel club clients is that they have been locked out of their social media accounts. Most commonly, these accounts will include Facebook, Twitter, and numerous others including Slideshare, LinkedIn and many more of the highest-ranking web 2.0 sites on the web.
There are several different issues that come with being locked out of these accounts that can be detrimental to a company’s online reputation. Most frustrating is one of these locked-out social media accounts shows up on the first page of search engine results.
When these accounts that no one has access to show up on the first page, it is truly a waste and a big problem for reputation management companies. Not only are these assets already ranking, but also they cannot be used. Instead of being able to post on them and boost them up higher to deflect negative posts and force them down to the later pages of search engine results, they simply sit there and look bad for the company in question.
“You need to ask yourself, ‘What would my client think if they clicked on this Facebook page and saw that it hadn’t been posted on in more than a year?’” said reputation expert and CEO of Reputation Maxx, Walter Halicki. “It reflects poorly on the resort or travel club because it makes them seem as if they don’t know what they’re doing, or that they do not care enough to have a current and up-to-date social media presence.”
While reputation management firms can always create new accounts on these social media sites, it is much harder to get them to be high-ranking assets if there is already a Facebook page on the first page of search engine results. The best thing to do is to safeguard these accounts from ever being locked out of them. Here are some of the best ways to do so:
1. Have multiple account editors, but only one or two account managers.
This tip applies specifically to Facebook. On a Facebook fan page, there are several different levels of account management, including Admin, Editor, Moderator, Advertiser and Analyst. This list goes from most control to least control. Ideally, a page should have one or two admins, who have complete control over the page and the others who post on it. Resorts and travel clubs can have several admins who post on the page, respond to others, etc., but they should only have one or two people with complete control over the page itself.
2. Keep a list of all log-ins and passwords in one place.
While this might be a no-brainer, all too often clients will forget the passwords for their social accounts and will not be able to log into the email account that they setup the account with, thus locking them out of the account itself. In order to prevent this from happening, Reputation Maxx suggests using a Google Drive document or Excel spreadsheet to keep all sensitive information in one place for future reference.
3. Use an account management system to keep all social accounts in one place.
The best way to keep track of all of the social accounts for a travel club or timeshare resort is with a social media management system, such as Hootsuite. Hootsuite allows users to link up all of their LinkedIn, Twitter, Facebook, Google+ Pages and several other social media sites. Hootsuite also allows users to monitor messages to the page, mentions and more, making it a great tool to utilize.
For more information about protection social media accounts and how it can affect a business’ online reputation, contact the timeshare reputation management experts at http://reputationmaxx.com.
SOURCE: Reputation Maxx