July 18, 2014 — One of the few Television programs I look forward to watching every week night is the Charlie Rose show that is distributed and aired nationally on PBS. For those who may not be familiar with the show, Mr. Rose is an American television talk show host and journalist hosting, among other TV programs, The Charlie Rose program for the past 21 years.
So Here’s The Scoop: What I like about the interview style format is that it is extremely informative, covers most of the hot topics, news stories and issues of the day and Rose invites and interviews heads-of-state (foreign and domestic), religious leaders, authors, community leaders, actors, business owners, etc., recently including industry giant Lloyd Blankfein, CEO & Chairman of Goldman Sachs.
At times I agree with Charlie’s guests and their perspectives and at other times I disagree, but while watching the interview with Mr. Blankfein, Rose asked him a question regarding the single biggest problem most companies and governments deal with, a problem that could damage their futures if not cause their demise.
Blankfein’s answer, for me, was one of those Saul on the road to Damascus moments, and I instantly thought that is exactly the problem in the timeshare industry.
Mr. Blankfein said, in part and speaking of governments, companies, industries and their leaders, management and personnel: “Complacency is the seed of crisis”, adding that “It’s not that everything can happen but that everything will happen.”
Having personally been involved in our industry since I stuck my toe in the water more than 3 decades ago, and since the biz had already been clicking along for more than a decade before my initial dip, I can confirm that aside from changes in the quantity and quality of the resorts and a few modifications to the timeshare ‘use’ formula — not that much else has changed.
True, beginning in the early 1980’s there were a couple of developers who treated (and continue to treat) their sales and marketing reps as actual employees, providing them a base or hourly wage with commissions, bonuses and benefits, etc.; but on a global scale those developers were and still are the ‘rare bird’, so to speak.
Overall, going back about 50 years since the timeshare industry started in the mid 1960’s and excluding those few exceptional aforementioned progressive developers, the rest of the ‘gang’ continues to operate in the same old mode and remains complacent in their overall business plans, goals and objectives — which includes their marketing and sales strategies.
To them, their mindset (although largely successful) is what worked thirty, forty and 50 years ago in 1964/74/84 is just fine in 2014; and like that pink bunny with the battery we’ve all seen on the ‘tube’, they mindlessly keep going and going and going – endlessly waiting for whatever “will happen” next.
I’m just thankful the rest of the business universe doesn’t think that way because as much as I liked it when the old Fuller Brush man would stop by the family house back in the day with his suitcase full of brushes, household cleaning products and whatnot, things change and in business when that happens the companies that constantly adapt and modify with the times always do much better than the complacent ones – and that’s good for everyone else.
Good luck out there!
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Contributing sometimes extravagant, bombastic, emotional, pompous or even pretentious writings about the timeshare industry, Scoop covers an array of industry related subjects each week including inside information, tips, scandals, interviews, forecasts as well as new (good or bad) products and services — and, of course, all the ‘Good’, the ‘Bad’ and the ‘Ugly’.
Stay tuned for what is sure to be a fun ride and check back to Timeshare Scoop du Jour each week for more of the inside scoop.