-by Reputation Maxx
The timeshare online reputation management experts at Reputation Maxx understand that one of the biggest concerns that timeshare resorts and travel clubs have in today’s digital age is how they can get more positive reviews online. Because rating sites such as Trip Advisor, Yelp! and Google Reviews are so popular, the million-dollar question on many people’s minds is: “How does my resort or travel club get more positive reviews?”
Of course, the simplest answer to this question that seems to stump so many is simply to ask members and guests to give the resort or travel club a positive review. This can be done in several ways:
1. Give the member or owner some incentive to post a review.
While this is a much easier tactic to control on the resort or club’s own website, the premise is simple: provide a reward to those who take the time to go online and give their opinions about the services and accommodations they enjoyed. This method is seen in retail stores and restaurants all the time: on the customer’s receipt, they are prompted to go online to fill out a survey for the chance to win a product, money or even a coupon for their next purchase. Resorts and clubs should employ this time-honored method as well. Even offering something as simple as a free drink or a towel can give the member that extra push to go online and share their positive opinions.
2. Utilize social media to its full potential.
Social media can be used to prompt reviews several different ways. For one, asking people under the age of 30 to give a review can oftentimes turn them off. “Why are they telling me to do something?” they might say to themselves. A better way to get reviews from a younger demographic is to make one’s web presence known on social media. There is a feature on Facebook fan pages that allows people to review a company by using a star rating system. They can also post comments about their ratings. Prompt users to post something on the page by making a contest out of it.
“You can always set up a contest to increase engagement, get more likes for the page and get positive reviews,” shared reputation expert and CEO of Reputation Maxx, Walter Halicki. “For example, you can hold a contest for awarding a discounted rate or even a promotional package to the Facebook user who posts the best review about their experience at the resort or with the club. This way, you get positive reviews and people are more likely to post them because they want that reward.”
3. Be realistic in the number of positive reviews the company will get.
The more reviews a resort or travel club gets, the more likely it is that they will get some negative reviews. A good goal to have is a 70-to-30 ratio. For every ten reviews that the company gets, they should have a goal of seven positive reviews, with three mixed or negative reviews. Even if there are these three negative reviews, having ten total reviews is a lot better than having only one positive or only one negative review.
The online reputation management experts at Reputation Maxx know that getting reviews, and getting positive reviews is not always an easy feat to accomplish. By following these tips, resorts and travel clubs will have a much better chance of looking better online through reviews from their members and clients. For more information about reviews, visit http://www.reputationmaxx.com.
SOURCE: Reputation Maxx