-by Reputation Maxx
In the travel industry, it is not uncommon for both resorts and travel clubs to introduce new products, new brands or even change the name of their existing brand to something entirely new. Though not unheard of, this practice is oftentimes handled the wrong way, leading the brand or name change to be in vain, as attacks on the new brand or product will show up almost as soon as a newer product/brand is launched.
It is for this reason that the timeshare reputation management experts at Reputation Maxx are sharing information about why taking a proactive approach is so important and how it pertains to enjoying success when rebranding.
There are several reasons that a resort or travel club would want to change their name: the old name is dated, the old name is not catchy enough, the old brand has been completely trashed online and several other reasons. Whatever the reason may be, and especially if an unhappy member has attacked the resort or travel club, a proactive approach is a MUST when introducing a new brand on the Internet.
The first step that must be taken is to make sure that the new name that is chosen has a clean online presence and that no one has a product or business with a similar name.
“The more results that are already showing up for the name that you are choosing, the harder it will be to get your results to the top of search engines without the help of a professional,” said reputation expert and CEO of Reputation Maxx, Walter Halicki, Sr.
Before announcing the new brand or product or even a change of a company name, it is imperative that the new name be worked on behind the scenes. This means developing and securing a positive online landscape for the new name before its launch has been announced to the public.
“By working on this new online reputation behind-the-scenes, it is possible to make it much harder for your new brand or company name to be attacked once it is launched,” said Reputation Maxx’s president, Walter Halicki, Jr. “The goal is to solidify the new brand’s presence before you go ahead and alert everyone to it. Consumers, especially those who feel that they have been wronged in some way, are very good at finding out about brand and name changes. The last thing you want to do is spend all the time and effort to go through a name change, only to have it attacked right away.”
This can be accomplished through setting up social media profiles and other avenues in order to claim space on the online landscape of the new name. Of course, this process should be done with caution, and it is always best to consult with a professional on the best way to start building an online landscape from the ground up. For more information about this service and any of the other services that the timeshare reputation experts at Reputation Maxx offer, http://reputationmaxx.com.