-by Reputation Maxx
Most timeshare resorts and travel clubs today put out a newsletter. This is one of the best ways to engage with existing members, reach out to potential members and spread news about happenings at the club or resort. When sending out a newsletter, however, it is extremely important that the quality of the newsletter reflects the quality of the brand.
All too often, the reputation experts at Reputation Maxx see newsletters that are poorly constructed, that are not visually appealing, that do not make use of links or that are not sent out correctly. In order to help both resorts and clubs to make the most of their newsletters, this leader in timeshare reputation management is sharing these top tips.
The layout of the newsletter is one of the most important aspects that are oftentimes overlooked in favor of the content of the newsletter or in order to meet a deadline. While both of these features of the newsletter are important, it is most important, first and foremost, to have a newsletter that is visually appealing. This includes having a clean and visually appealing layout that is uncluttered and easy to navigate. Newsletters should be kept to no more than five pages – anything longer, and resorts and clubs are likely to lose the interest of their readers.
Sending out a newsletter without any pictures is like sending out newspaper article after newspaper article – readers are likely to get bored and will more often than not fail to make it to the end of the document. In order to keep readers’ interest, it is imperative that newsletters be riddled with pictures and videos. These visuals will help to keep readers’ interest and engage them, encouraging them to look forward to the next edition of the newsletter.
One of the reasons why travel clubs and timeshare resorts put out newsletters is to engage with their members, however, many put out newsletters on a quarterly basis.
“If you really want to engage with your member base, you need to be putting out more content for them to see, in order to them to keep you in mind on a regular basis,” said timeshare reputation expert and the President of Reputation Maxx, Walter Halicki, Jr. “In order to accomplish this goal, resorts and clubs need to be putting out monthly newsletters, or at least send some sort of communication to their members on a bi-monthly basis.”
“Clubs sell a service for as little as $2,000, but timeshares can sell a membership for hundreds of thousands of dollars. When they see what little effort is put into the newsletter, it reflects negatively upon your brand.”
Driving traffic to the company’s website is an opportunity that many resorts miss out on when they send out monthly newsletters to their members.
“In order to really use a newsletter to its full potential, hyperlinks need to be included in the text of the newsletter in order to drive valuable traffic to your website,” said Reputation Maxx’s CEO, Walter Halicki, Sr. “If you do place hyperlinks in your newsletter, you need to make sure that it is sent out correctly in order to make sure that the links are live once they reach your members.”
For those resorts or travel clubs who are struggling to connect with their members, putting out a monthly newsletter is a great choice, though it is a time-consuming process. Reputation Maxx offers newsletter creation and distribution services, as well as a team on writing professionals to create all of the content that will be seen by members in the newsletter. For more information about this service and any of the other products and services that this leading reputation management firm offers, visit http://reputationmaxx.com.