NIAGARA FALLS, N.Y. (September 29, 2014) — Seneca Resorts & Casinos has developed a multi-faceted strategic alliance with Bluegreen Vacations, a leader in the vacation ownership industry that connects more than 180,000 owners with 60+ Bluegreen resorts in 40+ popular destinations across the continental U.S. and the Caribbean. Bluegreen will now offer its members access to a range of vacation packages at Seneca Resorts & Casinos, a sensational integrated resort and casino experience in both Niagara Falls and Salamanca, N.Y. In addition, Seneca Resorts & Casinos will be proud to introduce a range of world-class vacation experiences provided by Bluegreen Vacations to its customers and particularly the Player’s Club members, thereby adding more depth and value to the loyalty program.
Seneca Resorts & Casinos is the Northeast region’s leader in hospitality, operating destination resorts including Seneca Niagara Resort & Casino in Niagara Falls, N.Y., with Seneca Hickory Stick Golf in Lewiston, N.Y. as an added amenity to visitors of Niagara, Seneca Allegany Resort & Casino in Salamanca, N.Y., and the Seneca Buffalo Creek Casino for urban entertainment in downtown Buffalo, N.Y. The Seneca Niagara Resort & Casino is just a two block walk from the thunder of Niagara Falls and the Seneca Allegany Resort & Casino is couched in the rolling Allegheny hills just minutes from ski country in nearby Ellicottville. At Seneca Resorts & Casinos travelers and gaming enthusiasts have diverse options for fine dining, a full-menu of luxurious spa and salon services, swimming pools, Jacuzzi tubs and workout facilities at both properties, not to mention a full schedule of events and top-notch entertainment for a nightlife teeming with concerts featuring legendary and contemporary chart-topping artists, and shows headlining famous comedians.
Both the Seneca Niagara and the Allegany Resorts & Casinos are AAA Four Diamond Award properties notable for luxurious accommodations and superior g uest service. Each resort property features the award-winning signature restaurant, the Western Door Steakhouse—one of the region’s premier destination steakhouses, which has been voted “Best Steakhouse” by Buffalo Spree magazine for four years.
The Seneca Niagara Resort & Casino features 604 deluxe rooms and suites, nine dining outlets, nine retail outlets, a full-service Spa & Salon, and entertainment venues including the 2,400-seat Seneca Niagara Events Center and 440-seat Bear’s Den Showroom. Guests can enjoy 147,000 square feet of gaming space with more than 3,600 slot machines and 90 table games. In February 2014, the property unveiled a completely renovated main gaming floor with the addition of STIR, a new high-end feature bar and lounge. The property is located less than a 10-minute walk away from the breathtaking brink of Niagara Falls, in the core of the Niagara Region that is home to historic wine trails, endless shopping, and numerous attractions. Prospective golfing enthusiasts visiting the Seneca Niagara Resort & Casino have Seneca Hickory Stick Golf as an added amenity. Located in scenic Lewiston, N.Y., Hickory Stick is an award-winning 18-hole course of championship-level golf on a challenging PGA-style terrain designed by world-renowned course architect Robert Trent Jones II, who has designed more than 270 golf courses in 40 different countries.
The Seneca Allegany Resort & Casino in Salamanca features a AAA Four Diamond Award–winning hotel tower with 413 luxurious rooms, seven unique dining locations, a full-service spa and salon, an outdoor hot tub and an indoor pool. The gaming floor features nearly 2,000 slot machines and more than 30 table games. The 2,400-seat Seneca Allegany Events Center serves as a venue for top entertainment as well as special events and conferences. Retail outlets include the TEN Store featuring affordable gifts all under ten dollars and the 24-hour Logo Shop. Located at Exit 20 on Interstate 86, Seneca Allegany Resort & Casino is nestled in an outdoor enthusiast’s haven with activities, such as hiking, skiing, boating, fishing, and horseback riding nearby.
The relationship with Seneca Resorts & Casinos, which annually has more than 10 million visitors a year, is expected to result in thousands of vacations for Bluegreen members and Player’s Club members, for an overall big win for travelers.
Cathy Walker, president and CEO of Seneca Resorts & Casinos said, “There is something for everyone visiting Seneca Resorts. Whether it’s a getaway centered on food and wine, golf, gaming or family fun, our properties have it all,” said Walker. “And when you add in our close proximity to other area attractions, vacationers have a wealth of entertainment possibilities to choose from. Given the distinct experiences that await visitors to both the Niagara and Allegany regions, we believe Seneca Resorts & Casinos is a perfect fit for Bluegreen Vacations. We have a tremendous opportunity to further expand the scope of this collaborative relationship that will benefit travelers.”
Bluegreen Vacations aspires to “share happiness,” by providing quality, flexibility and choice to Bluegreen Vacation Club owners through its network of resorts and is excited to extend these vacation options to the Seneca Resorts & Casino Players Club Members.
“‘It’s time to play!’ is the motto at our three Seneca Resort & Casino properties,” said Doni Taube, senior vice president of marketing. “Bluegreen members will find that they can tailor their escape to Seneca Resorts & Casinos for as lively or relaxing a vacation as they desire. You can play indoors or out, stir the senses, build the romance, or simply wind down and relax. Whatever you choose to do, it is our aim to please our guests beyond their expectations and we are equally excited about introducing our customers to the world of amazing vacations provided by Bluegreen.”
Peter Menges, senior vice president of Bluegreen Vacations, expressed his enthusiasm for the new alliance. “Bluegreen is delighted to provide an enhanced set of vacation offerings to our members as a result of the alliance with Seneca Resorts & Casinos,” said Menges. “We have built our reputation on our ability to provide our members with quality vacation choices, and Seneca Resorts & Casinos delivers with its two diverse locations and a wealth of entertainment options. In addition, we are excited to maximize the range of opportunities provided to us to introduce the Seneca Resorts & Casinos guests and best customers to the world of Bluegreen Vacations.”
Bluegreen Vacations program features a points system which allows flexibility to craft vacations that fit every individual lifestyle. Bluegreen includes Seneca Resorts & Casinos and other top quality resorts that guarantee excellence in service.
The Seneca Buffalo Creek Casino, also part of the Seneca Resorts & Casinos portfolio, is located in the rapidly developing Cobblestone District along Buffalo, N.Y.’s Inner Harbor, located just a half-hour from Seneca Niagara Resort & Casino. At Buffalo Creek, guests can enjoy more than 800 slot machines and 20 table games, and dining options including the BC Café, Stixx Sports Bar and Buffalo Savors Grill for a true taste of Buffalo foods.
About Seneca Gaming Corporation
Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corporation has grown into one of the largest private sector employers in Western New York, with 4,000 employees at its three locations. The company operates world-class facilities offering more than 6,400 slot machines, 140 table games, 1,000 hotel rooms, a championship golf course and other related amenities. Seneca Gaming Corporation was recently selected as one of Western New York’s “Healthiest Employers” and was chosen last year as one of the region’s “Most Admired Companies” by Buffalo Business First. For more information, visit www.SenecaCasinos.com.
About Bluegreen Corporation
Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (“Bluegreen Vacations”) is a sales, marketing and resort management company, focused on the vacation ownership industry and pursuing a capital-light business strategy. Bluegreen manages, markets and sells the Bluegreen Vacation Club, a flexible, points-based, deeded vacation ownership plan with more than 180,000 owners, over 60 owned or managed resorts, and access to more than 4,000 resorts worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey, fee-based service resort management, financial services, and sales and marketing on behalf of third parties. For more information, visit www.BluegreenVacations.com
PRESS RELEASE SOURCE: Seneca Resorts & Casinos