PHILADELPHIA, PA (March 25, 2015) — Following a successful 2014, AMResorts®, a subsidiary of Apple Leisure Group, maintained its position as North America’s fastest-growing leisure resort company, growing its overall resort portfolio by 20 percent. Strategic development, entry into new markets and an expanded presence in popular destinations helped increase the company’s room count by 13 percent across its six brands: Zoëtry® Wellness & Spa Resorts, and Secrets®, Breathless®, Dreams®, Now®, and Sunscape® Resorts & Spas.
AMResorts opened five new resorts in 2014, including the company’s expansion into two new countries with Dreams Las Mareas Costa Rica and Dreams Sugar Bay St. Thomas.
Also in 2014, the company grew its hotel presence in Mexico by 12 percent, with the openings of Dreams Sands Cancun Resort & Spa, Zoëtry Villa Rolandi Isla Mujeres, and Secrets Playa Mujeres Golf & Spa Resort.
“AMResorts’ efforts in 2014 focused on entering new destinations and growing our footprint in tried and true markets, and we reaped the rewards with over 90 percent occupancy upon opening at several of our new resorts,” said Gonzalo del Peon, AMResorts President. “Beyond reaching the 16,000 room count milestone, our focus continues to be on expanding significantly and steadily by exceeding customers’ desires in 2015 and beyond.”
Maintaining this momentum, AMResorts has announced five new resort contracts in the first quarter of 2015. The new deals will expand the company’s footprint in the Dominican Republic with Secrets Cap Cana Resort & Spa and Dreams Dominicus La Romana; Mexico with Breathless Riviera Cancun Resort & Spa; Costa Rica with Secrets Papagayo Costa Rica; and to Aruba for the first time with Zoëtry® Isla Di Oro Aruba.
“We anticipate significant investment opportunities in the Americas in 2015, as demonstrated by the rapid growth of its hotel market and strong tourism figures last year. The Caribbean alone saw a 5 percent increase in the number of tourists, and Mexico saw close to a 20 percent increase in tourists visiting in the first half of 2014,” said Alejandro Zozaya, CEO of Apple Leisure Group.
“Mexico continues to be a priority as Apple Leisure Group expands into highly desirable destinations with diverse offerings through AMResorts, including our latest entry into Aruba. Our aggressive growth strategy has successfully established our footprint in 23 destinations in eight countries,” added Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group.
The company also expanded its in-country team with the recent addition of Director of Development Dominique Bertholet based in Cancun, Mexico. Bertholet is responsible for maintaining and fostering new relationships in Mexico, the Caribbean and Latin America, and will serve as an additional resource for hotel owners interested in entering the competitive all-inclusive sector.
The leading resort-management company will open eight resorts over the next three years, including six new builds:
New properties in Mexico:
Secrets® Akumal Riviera Maya: The luxurious 434-room, adults-only resort is situated on Akumal Beach, one of the “Top 25 Beaches in the World,” as voted by TripAdvisor Travelers’ Choice 2013. The property is set to open Nov. 1, 2015.
Breathless® Cabo San Lucas Resort & Spa: Scheduled to open November 2015, this 169 room property will be the second resort under the Breathless Resort & Spa brand. Located in the Cabos San Lucas region this resort will appeal to adults seeking a modern vacation experience with access to trendy entertainment and nightlife.
Breathless® Riviera Cancun Resort & Spa: Scheduled to open in March 2016, this 500-room property is the third under AMResorts’ new Breathless Resorts & Spas brand of all-adult, Unlimited-Luxury® resorts appealing to sophisticated singles, couples and friends, and is located a short 15-minute drive from Cancun International Airport.
Dreams® Playa Mujeres Golf & Spa Resort: A new family-friendly resort in the private Playa Mujeres Resort complex, featuring 450 spacious rooms and suites, and offering guests access to the complex’s amenities, including a marina and a championship 18-hole, Greg Norman designed golf course. The resort is slated to open in 2016.
Continued growth in the Caribbean:
Dreams® Dominicus La Romana: Expanding the Dreams Resorts & Spas’ footprint in the Dominican Republic, this property features 385 rooms and suites in Bayahibe, only 10 minutes away from La Romana. Guests can also visit the nearby island of Saona, a government protected natural reserve.
Secrets® Cap Cana Resort & Spa: The 470-room, adults-only resort is located within the gated, luxury community of Cap Cana, a new destination for the company. Guests will enjoy access to the white sands of Juanillo Beach, and the amenities of the community, including signature Jack Nicklaus designed golf courses, an award-winning marina, and more.
Zoëtry® Isla Di Oro Aruba: Coming in 2018, the intimate 126-suite resort will bring the award-winning brand Zoëtry Wellness & Spa Resorts to Aruba for the first time.
Latin American expansion
Secrets® Papagayo Costa Rica: Marking AMResorts’ second resort in Costa Rica, the company will renovate and re-open the existing Papagayo Resort & Spa under the adults-only Secrets Resorts & Spa brand on Nov. 11, 2015. Featuring 202 suites, the resort is located on a private beach in the Papagayo Peninsula in the Guanacaste region.
Dreams® Buenaventura Panama: Located in an exclusive community of luxury villas and high-end resorts minutes away from Rio Hato International Airport, the 614-suite property offers stunning views of lush gardens, lagoons, a white sand beach and the 18-hole Jack Nicklaus Design par-72 championship golf course. Dreams Buenaventura is AMResorts’ first property in the destination and is slated for completion in 2016.
Upon completion, these newest additions will take the grand total of AMResorts’ branded hotels to 45 with a combined 17,087 rooms in 23 destinations across Mexico, Costa Rica, Curaçao, the Dominican Republic, Jamaica, St. Thomas, Panama and Aruba.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 37 award-winning properties throughout Mexico, Jamaica, Curaçao, St. Thomas, the Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).