uerto Penasco, also known as Rocky Point, is a small city near the top of the Sea of Cortez in the state of Sonora Mexico. Relaxed, friendly, unhurried and tolerant it’s a live and let live kind of place, with a “no worries” kind of atmosphere.
A mere 65 miles or so south of the Arizona/Mexico border at Lukeville, and only a 4-hour drive from Phoenix and Tucson, Arizonans in particular have been buying property there for decades. They consider it their own slice of Heaven. They even call it “Arizona’s Beach”.
Over the years there have been a number of Puerto Peñasco home owners who have attempted to sell their homes on a timesharing basis option, though they do so by refraining from calling their project by the dreaded ‘timeshare’ word and instead go with the more favorable term of ‘fractional’ ownership.
I have seen some of these properties and what I discovered is that most often they are marketed incorrectly (if at all), they are over-priced, the owner (or agent) has no timeshare, ah, I mean ‘fractional’ experience and the ‘offer’ has yet to fill or meet the real niche market (aka: buyers) of Puerto Peñasco.
There seems to be no shortage of folks in PP who loathe timesharing of any kind but I can assure you that if many of those same people could build a home that cost (e.g.) $150,000 USD and sell it for (e.g.) half a million USD — and do so in about a month’s time — they’d be all over it, so to speak!
And if I also told those same homeowners there was a way they could do just that while retaining actual ownership of their property and that in as little as five (5) years the original ‘fractional’ buyers would be down the road with no further interests or use rights in the property and that the original owner (builder/investor) could then sell it again for another half million they’d likely be inclined to do just that!
And if that weren’t enough to turn a PP home owner into a convert I’d also explain that buyers would be more than willing to pay all the taxes, insurance and upkeep, etc. on the property, which also has a certain appeal…
Then, for all those ‘doubting’ types I’d send them down to the Mayan Palace/Grand Mayan resorts at Vidanta Puerto Peñasco and tell them to stroll through the property and while doing so just keep one thing in mind: What I’ve already told them is exactly what Daniel Chavez did in PP, Los Cabos, Puerto Vallarta, Mazatlan and so forth.
Do you think there might be something to it?
*This column has been republished from Rocky Point Tides with the author’s permission (and some revisions)
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