-by Scoop (August 18, 2017)
rior to the era in our industry when most developers converted to selling a points-based product, why was it that in regions like the Hawaiian Islands, Puerto Vallarta, California, the Caribbean, Canada, Texas, Thailand, Florida and other regions a 1-week interval in a 1 bedroom ‘unit’ was selling (in all those regions) for about the same price of (e.g.) $15,000.00? Especially considering that in Hawaii the interval was mostly a “leasehold” interest – in California the ‘time’ could be “fee simple” and in Vallarta the ‘slot’ was a right-to-use (RTU) deal for 25 years.
So Here’s The Scoop: Actually, in a later column I’ll explore that question further but this week the query is: whatzup with all the gibberish we hear from people all the time who attended a timeshare sales presentation and then are adamant about it being ‘high-pressured’ – a ‘real-cooker’ – a ‘meat-grinder’ and/or a ‘hardcore-pitch’?
And if attending a TS presentation is so grueling does the torment begin when ‘meeting/greeting’ each sale guest at the reception area or does the ‘cooker’ start while the rep becomes friendly with attendees during the warming-up phase? How about right after the survey is completed; could that be when the ‘hardcore-pitch’ begins?
Maybe the real pressure begins when the thumb screws are being applied by the rep during the podium presentation and at the same time the invitees hear the screams coming from the premium center as the next victim is laid on the rack because they, too, only accepted the invitation for the gifts?
Perhaps it’s right after previewing the grounds, the amenities and the model suites – then once back in the sales center the pressure starts as the reps lock the doors, quickly strap each sales guest to the chair and while the TS plan is being fully explained bamboo shoots are slowly pushed up under each prospect’s fingernails while the reps hideously laugh throughout the process.
Look – all I’m asking is at what point during the ‘pitch’ are so many sales guests being terrorized, threatened and treated so badly that they leave the presentation and later claim that the experience was the one of the most horrific experiences of their lives?
Some even post their allegations online as if the incident was as dreadful as (e.g.) being water-boarded and that during the tribulation they feared they might even be sent to the guillotine if not just hanged, drawn and quartered for not playing well during the timeshare selling procedure.
All kidding aside, as someone who has personally sold several millions of dollars of paradise and managed the marketing and selling activities of many millions more and as best as I can recall none of the steps during the overall sales presentation are a ‘grind’ and by the time the model tour concludes most sales guests seem to be enjoying the entire experience.
Even after the ‘tour’ is over and everyone is back at the ‘office’ (sales center) where the next step is for the rep to present the nuts & bolts of the TS plan, including the dollars and cents, the sales guests are still happy little campers and right after they see the ‘money’ they usually have questions and ask for more information, etc.
So – I ask – where does the negative ‘rap’ come from about timeshare sales presentations being repulsive, atrocious, appalling and so ghastly that there is no shortage of former attendees posting online, etc. that they’d rather (e.g.) spend eternity in Hell before ever attending another ‘hard-core’ timeshare sales presentation?
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Good Luck Out There
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