-by Scoop (January 5, 2018)
hile most of us were busy celebrating the recent holidays the folks at Google were kind enough to update the world with a press release about a new Google ‘doodah’ they’ve been testing for several months. Unfortunately, though, the newest Google ‘thing’ may be a double edged sword and all timeshare developers worldwide – including sales folks earning their keep on those magical little round tables – should pay close attention to what the behemoth may now be up to regarding vacation accommodations.
So Here’s The Scoop: Having been following this new Google adventure for some time I can say with some confidence that if utilized properly and for marketing purposes the newest Google scheme will surely help timeshare developers rent out more of their accommodations to the general public.
Obviously even though renting out developer and/or owner/member inventory (aka; time/space) remains a touchy subject among many folks owning ‘time’ etc. under the new Google deal developers should be able to generate even more sales guests by inviting them, once they’ve ‘checked-in’ via the Google system, to attend their cordial “…90 minute informative…”
However, I caution ‘the biz’ that this Google proposal could also rapidly become the proverbial nail in the ‘sales’ coffin – or, at least be yet one more convenient but real reason why JQP (John Q. Public) will not buy a regular old slice of paradise – and when some do purchase, a few may cancel within the rescission period now & then, in part, because of the Google ‘do-hicky’.
So, in case you missed the original announcements and/or the updates near the end of 2017 – it appears that Google, like AIRBNB, HomeAway, Hometogo & VRBO etc. plus all the other OTA’s (online travel agencies) may become a direct & major worldwide vacation accommodations rental player (VARP).
And with their pending entry into that market segment plus their reach, popularity, speed, security & ease of use, etc. they could soon dominate a yuuuge share of all those billions of annual vacation rental dollars – and that could be a conundrum for many developers around the world when it comes to selling vacation ownership/membership ‘plans’.
Added to the mix in the U.S. is the recent decision by the FCC (Federal Communication Commission) to repeal the ‘rules’ regarding that pesky ‘net neutrality’ (NN) issue – and by doing so ‘some’ are now warning that eliminating those NN guidelines will only benefit companies that have very deep pockets within the highly competitive online universe. You know, like companies renting out vacation accommodations.
Between NN and Google’s pending entry as a significant VARP (and/or provider) and the continued global explosion of upscale vacation ‘rental accommodations’ being marketed to the traveling public that already have bells/whistles, etc. similar to what timeshare ‘suites’ provide – and do so without any ongoing contractual/financial obligations – well, like I suggested, it may be time to pay attention.
When the dust settles I would argue that with this NN issue and should the Google vacation rental business become a profit center for the global multinational giant anyway – they might just capture as much of the global vacation rental market (dollars) as possible and that will surely continue to alter the appeal of buying and owning ‘time’.
And, for the record; I’m thinking they’ll (Google) surely offer a competitive ‘price-option’ as well for all those many millions of happy go lucky travelers out ‘there’ every day seeking to secure and then use Google to lock in their dream but affordable deluxe and/or upscale vacation ‘spaces’ – you know, accommodations, suites, villas, chalets, homes, cabins, houseboats, RV’s and so forth.
Good Luck Out There
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